Stand Up Pouches, also known as Doypack packaging, have become increasingly popular in various industries, especially food and beverage. This packaging is designed to stand upright and is often equipped with a resealable zipper, making it user-friendly and efficient for storage purposes.
This design provides a good balance between visibility and branding. The clear front allows customers to see the product inside, which can be a key selling point for food items and create a sense of trust and transparency. The solid back, often metallic, provides a space for branding, labels, nutritional information, or other necessary details.
They are usually made from layers of barrier materials such as PET (polyethylene terephthalate), AL (Aluminum), and PE (polyethylene). This combination ensures the packaging is strong, durable, and provides good protection against moisture, UV light, and oxygen, thus extending the product’s shelf life.